Performance Creative Strategy for E-commerce

Turn creative tests into clear learnings you can repeat

If selling feels hard because your ads feel random, you're not alone.

Clear angles and success signals, then labeled variants, so you know what to keep, what to stop, and what to try next.

Structured test planControlled variantsClean labeling and handoff
What you get
Test Plan
angles, hypotheses, success signals
Variant Pack
labeled versions, one lever changed
Learning Notes
what changed, what to test next
If you feel stuck
  • Testing feels random and inconsistent
  • Results do not translate into clear learnings
  • You are not sure what to test next
How I work
  • Write a test plan
  • Produce controlled variants
  • Summarize learnings and next tests
What your team gets
  • A structured test plan with hypotheses and success rules
  • A labeled variant pack, organized by angle and change
  • Clear learning notes, what to stop, and what to test next

What you get

A repeatable creative testing cycle, shipped in clean batches your team can launch and learn from.

Creative test plan
Best for: when tests feel random or scattered.
Includes
  • Angle and hook map, plus simple hypotheses
  • What changes per variant, what stays fixed
  • Pass or fail signals and guardrails
Variant pack
Best for: shipping more creatives without chaos.
Includes
  • Static ad variants that I design, labeled and grouped by test
  • A change map so results stay interpretable
  • Video creator briefs when needed, hook, script beats, shot list, do and don'ts
Learning notes and next batch
Best for: turning results into repeat decisions.
Includes
  • What worked, what failed, and why in plain words
  • Keep, kill, iterate decisions
  • Next tests queued based on learnings

Note: media buying and budgets stay with your team. I focus on creative test structure, production-ready packs, and learnings.

How I work

Simple funnel-first process. Clear outputs each step, so the team can keep moving.
1) Diagnose
What is the bottleneck? Offer, angle, proof, or execution.
2) Build a test plan
TOF, MOF, BOF creatives mapped to what we need to learn.
3) Ship and iterate
Produce fast, track results, keep the winners and document learnings.

FAQ

Quick answers for first-time visitors.
LET'S WORK
Want results you can repeat?
If you want a clean testing loop and clear next steps, send a short brief.
Reply within 24 to 48 hours.
Cartoonice logo
E-commerce creative ads strategist
Available for freelance or full-time, send a message if you want to hire me.
© 2026 Cartoonice. All rights reserved.